Chanel wears Madeira Embroidery

Chanel wears Madeira Embroidery

The origins of Madeira Embroidery dates back to the early days of colonization of the Madeira Islands. However, it was only after the second half of the 19th century that this product was acknowledged not only on regional and national basis, but also internationally, since some English traders established in Funchal exporting embroidered pieces to England.

With the new dynamic that the business acquired, new embroidery factories opened with a growing interest by foreigners, especially by British, German and Americans, which contributed to a radical change in the productive sector, with an evolution of the craft process to industrial.

The French luxury goods and “haute couture” company Chanel, established a partnership with a company based in Madeira, which produces Madeira Embroidery and displayed it at Paris’ catwalks.

It was at fashion’s capital that several models walked the runway and presented the Chanel collection which included 11 different collars, embroidered by Madeiran craftswomen. Eight of the collars’ drawings were ordered directly to the Bordal Company and the other three were adjusted from a French companydrawing to Madeira Embrodery.

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