The Chinese company Ledman had agreed to sponser the Portuguese second division but with the sponsorship came some high demands. The demands included the appointment of at least three assistant managers who are Chinese, along with regularly including ten Chinese players in the starting line-ups of top teams. Check out: theportugalnews.com
That is a massive request but only a few days later Ledman were forced to renegotiate the player request due to a national outcry.
The move was criticised by the Portuguese players’ union, which argued that players would not be selected on merit, and it was considered that such a demand would be illegal anyway.
The Portuguese Liga has indicated that it is open to the exchange of players and that clubs may receive money for playing with Chinese players, but that no team is obligated to use them.
Ledman will still be sending three assistant coaches to work with the clubs. Ledman describes itself as “the official sponsor of Chinese Super League and the strategic partner of Chinese Football Association”.
In a statement on its website it says: “Ledman is the exclusive title sponsor of Segunda Liga, and from the date of signing, Segunda Liga will be officially named as Ledman Proliga.
“And Ledman obtains a series of business cooperation rights, also becomes the first Chinese company that title sponsors the European football league; Ledman will send 10 players and three assistant coaches to play football in the top 10 clubs of Segunda Liga, and devotes to enhancing the level of Chinese players.”
Check out: theguardian.com