When stepping into the Sea Point clothing store, Alessia Boutique, owned by Jeannine Nestel-Bosman, one is immediately encompassed by this creative fashion world without even realising it.
To your left you will find Raphaella Booz shoes, imported from Brazil, and just in front of this hangs the most beautiful couture dresses all the way from Australia, called Finders Keepers/Keepsakes and to your right a swimwear range from the Netherlands called Ani Ani, which is manufactured in Portugal with fabrics selected from Paris.
It’s always good to see a store with a name as beautiful as it looks, so we couldn’t help but ask.
“The girl who owned the store before, her cousin’s name was Alessia, so she named it after her. People know the name of the boutique as it had been here for four years, so I just decided to keep it the same,” says Jeannine.
Equally as beautiful is the symbolic meaning of the Alessia logoused for the store. It is the letter A with an A facing downwards, fused together. According to Celtic belief, the symbol means “everlasting love”.
A favourite in the store seems to be the Finders Keepers brand from Australia. Jeannine says that she is on her sixth collection already.
“Everyone is loving it, they are always coming back for more,” she said.
Jeannine seems to keep her customers satisfied by scouting the globe for unique garments about twice a year.
Watch this space for the launch of a new Parisian collection for Autumn/Winter 2015.
Jeannine admits that she used to watch a Portuguese television drama series with her mother called‘Laços de Sangue’, which inspired her. “Portuguese girls are so fashionable and they just ooze sex appeal,” she said.
When Jeannine is not in her shop or looking for new items, she finds herself balancing her family life between her husband and her two girls. She also happens to be a gym instructor and has taught at gyms such as Health & Racquet, Virgin Active and Zone Fitness amongst others.
“I wanted to do it as a hobby; there is never a dull moment. I teach a cardio class with weights,” she adds
Her passion for fashion comes naturally, as she claims that she has always been a creative person. This led to her studying clothing production at the Cape Peninsula University of Technology. ‘The most exciting part is to see my vision become a reality’
If you ever find yourself wondering in Sea Point, don’t forget to make a turn at Alessia. You can also visit them on their website which is www.alessia.co.za. If you feel like contacting Jeannine personally, you can drop her a line at Jeannine@alessia.co.za or phone her on 021 433 0644 or 082 909 5777.