Sport Lisboa e Benfica will be gearing up for a new look as they have entered into a three year sponsorship contract with one of the world’s largest airlines.
Yesterday, Sir Tim Clark, president of Emirates joined Luis Filipe Vieira at the Estadio da Luz in Lisbon to put pen to paper as they signed the contract.
The new Benfica jersey will now don the iconic Fly Emirates on the front of the Jersey as their main sponsor until the end of the 2017/18 season. A special version of the football kit will be on sale as from 1 July.
“Expanding our connection with Benfica today highlights our commitment to sports sponsorship around the world, a marketing strategy adopted at an early stage of the airline’s 30 years. As one of the top football club’s in Europe and with a strong international appeal, Benfica is well placed to join the Emirates sponsorship portfolio. This announcement is not just about sport, it is also an Emirates investment in Portugal,” said Sir Tim Clark.
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