- TAP Air Portugal has launched an innovative and original marketing campaign which re-enacts the spirit and the style of the seventies in some of their flights. For this purpose one of the newest additions to the fleet was painted and decorated inside and outside with the original company logo.
The cabin crew is these special flights is also wearing the uniforms of that time and even the meals were selected from the best of the airline cuisine history.
Its First-Ever 70’s Retro Flight from Lisbon landed in Miami, featuring an aircraft with a “retro” design it first used in the 1950s. The aircraft, an A330, has been named “Portugal” as a tribute to both Portugal and its people. The classic image chosen for this aircraft recreates the original ‘Transportes Aéreos Portugueses’ typography in the colours which were first displayed on a Lockheed Super Constellation aircraft, received by TAP in July of 1955. The last aircraft in this livery was a Boeing 727-200.
Besides Miami the emblematical aircraft is also scheduled to fly to Rio de Janeiro and Luanda.
But the retro look-back comes at a time when more people than ever are flying TAP. The airline flew 1.4 million people worldwide in July, up 21%, and has doubled traffic from the US year over year. In 2017, so far TAP has flown 1.6 million more passengers than in the same period last year.
TAP has a fleet of 53 new aircraft on order for delivery starting in 2018, including 14 A330-900 neo aircraft, and 39 A320 neo family aircraft also. The airline is expanding capacity as it opens new routes.
This is the second TAP aircraft that has received the name of the country. The first one to be called “Portugal” was a Boeing 747-200, delivered to TAP in February of 1972.
The entire retro flight will be like taking a trip back through the 70s. The cabin crew will wear some of the airline’s most unique uniforms, designed by French stylist Louis Féraud. The interior of the cabin, the headrests, meals and even the in-flight entertainment have all been remade, in 70s style.
TAP even went through its museum to find some original menus of the time, where one could find shrimp salad and pheasant terrine, codfish à Zé do pipo, the sirloin à portuguesa, and a banana parfait with chocolate for dessert.
Passengers will also be surprised by the retro branding of some of products being served, namely Coca Cola and Sagres beer, collaborating with TAP on this voyage back in time.
In Business Class, the usual amenity bag given to passengers will feature its iconic fabric case that was given out in the 1970s. This retro flight bag is now stocked with 70’s-designed products including lavender cologne, hand cream, toothpaste and pyjamas.
Films from the 1970s are shown via inflight entertainment, as well as a golden oldies music channel.
Para celebrar os seus 72 anos, a TAP Air Portugal trouxe aos tempos atuais a glamorosa aviação da década de 1970.
Para o efeito a companhia aérea portuguesa adaptou um de seus A330-300 para uma decoração da época, com pintura exterior identificando a companhia como “Transportes Aéreos Portugueses”.
Criado para «honrar a ligação histórica entre a TAP, o país e os portugueses», o original Airbus A330-300 foi batizado de” Portugal”.
No interior onde foi recriado um ambiente “vintage “com as fardas do pessoal de cabine a condizer com o ” look “ retro de cores dominantes vermelho, amarelo e azul da época ” vintage “da TAP.
As refeições são também servidas à antiga, com talheres e louça com motivos da temática
“ retro “da TAP e uma ementa com característicos pratos da cozinha portuguesa.
Não falta a bordo a projeção de filmes clássicos e a audição de fados e música típica portuguesa.
A campanha de promoção da TAP viaja para três destinos de Lisboa para o Rio de Janeiro, Luanda e Miami .